4 Workout Accessories to Market Yourself as a Fitness Trainer

You’ve taken the ennobling path of becoming a fitness trainer. You’ve gone through the certifications, and you train rigorously to stay in peak physical condition at all times. You’ve proven to yourself that you embody fitness and can show others the light. So how do you convince potential clients you are the trainer they need?

Marketing yourself as a fitness trainer is all about knowing your audience aka the people who want to get in shape but don’t have the knowledge or training to do so effectively. To appeal to your soon-to-be clients, however, it’s not enough to be fit. You need the right accessories.

Accessories can be a form of brand marketing. When clients see you’ve got all the right equipment and have established yourself as a walking, talking, weight-lifting brand, they are more likely to recognize that you are the trainer they’ve been seeking. Accessories are perfect in this regard because a client can take just one glance at your gear and recognize you right away as the fitness god you are.

Here are 4 must-have workout accessories you should invest in to market yourself as the number one in your class fitness trainer:

#1. Weightlifting Gloves

While this might seem like a personal choice if you sweep your eyes across the gym area, wearing gloves are an absolute necessity. Without gloves, you run the risk of developing blisters and calluses on your hands. They also prevent the weights from slipping due to sweaty palms.

For clients, the gloves already speak volumes about your level of professionalism. The average non-gym-goer doesn’t wear gloves, so they will see your gloves and assume that you must be a pro.

Best of all, the wrist gloves also support your wrists when lifting. They prevent wrist injuries that can stop you from coming to the gym for a while. Any time away from the gym is time and potential clients lost, so invest in the gloves now, for your own bodily protection and your brand.

#2. Personalized Water Bottle

Water is life. While exercising, it regulates your body temperature and lubricates your joints. Due to the amount of water you lose through sweat while working out, hydrating before, during, and after the workout is doubly important.

Of course, as a trainer, you know all this, and it’s highly likely that you have a bottle of water with you at all times. Take advantage of this common item. You can invest in personalized bottled water with your brand, whether that be your name, your picture, or a trainer identity you’ve thought up to create the fitness trainer image you want your clients to see.

The great thing about water bottles customized with your brand is that you can keep some extra bottles on hand. When prospective clients pass by you at the gym, you can offer them a bottle of water. They’ll take it and then recognize that you are a trainer who just may be accepting new clients.

#3. Knee Support Sleeves

If your knees have seen some wear and tear over the years, these are an essential accessory. They are comfortable and easy to pull on before heading out to the gym. They act as a compression element to your knees, increasing the flow of blood and reducing any nagging pain you might have during and after the routine.

Knee sleeves are a great hack to reduce post-workout muscle soreness around your knee joints. Consider investing in several pairs. That way, you have some for yourself but also for your new clients to help them get fit safely and with minimal bodily injury.

#4. Customized Gym Towels

You are probably wondering why you can’t just head down to the towel rack and throw one of your home towels into your gym bag. Well, yes you can, but you would be missing out on another marketing opportunity.

Much like the water bottles, customized gym towels are another way to market yourself. You can get the towels custom embroidered with your initials or the name of the fitness training brand you’ve developed. You can have a stock of these towels to pass out or give to clients.

Final Thoughts 

These accessories are a great way to market yourself as a trainer. With the right accessories, clients will be signing up for your open sessions in no time!