Everything you need to know about Nike

Everything you need to know about Nike

Did you know that the popular sportswear brand Nike is actually named after the Greek Goddess of victory? Did you also know that Nike originally started as a small scale shoe distribution company in the 1960’s?

From the humble beginnings, Nike has since developed into one of (if not the) most recognizable and well known sports brands in the world.

Who can honestly say she doesn’t recognize the iconic Nike tick? Or that she hasn’t heard of the legendary slogan “Just do it”? Nike is globally renowned, and its success is due to a myriad of factors including high profile sponsorships, quality products, and careful acquisitions.

Before we analyze some of the Nike’s success factors, we can take a look at the company figures. As of August 2017, Nike has total assets worth over 23 billion USD. Furthermore, the company brings in a calculated revenue of over $34 billion.

It is estimated that it has a market share for athletic footwear of 32% – that is quite astounding when you think about it! The closest competitor is Adidas who has an estimated market share of 11% – quite low in comparison!

So why is Nike so successful?

Firstly, Nike has an enviable list of high profile sponsors who help boost the reputation of the sportswear giant. Michael Jordan, Cristiano Ronaldo, LeBron James, Tiger Woods, and Rafael Nadal all fall under the Nike banner and this alone is an impressive feat – what other sportswear brand can say it works with five of the most iconic and successful sports persons in their respective discipline?

Aside from sponsors, Nike has a fantastic range of well developed products such as the Nike Air trainers and Football boots. Its products are renowned for the quality and high performance.

The infographic below provides additional information about Nike as a company – read on to see just how successful it is, and how it continues to dominate the sportswear industry!