fatCoffee – a Butter Coffee Solution?
fatCoffee? What’s that?
I have a thing about breakfasts – I don’t think they are all they’re cracked up to be. Often, I don’t feel hungry in the mornings (I’m up really early), so just go about my day on an empty stomach.
When I get hungry, I eat.
There’s a halfway house though.
You may be familiar with people putting butter in their coffee. It’s a phenomena that has reached the western world over the last few years, but it’s been a common addition to coffee in Far East Asia and Africa for over 1000 years – we’re just the late starters.
It’s not as odd as it may sound. We add milk or cream to coffee and butter is merely a derivative of milk, so take your sceptical hat off and read on…
This article is sponsored by fatCoffee and is based on an interview with fatCoffee inventor, Ben Levin.
Ben founded fatCoffee two and a half years ago after hearing about butter in coffee. He tried an experiment, adding Kerrygold unsalted butter to his coffee and loved the result. The problem however, is that it’s just not convenient – you can’t really carry a stick of butter and a blender (the blender is essential) with you to make your coffee.
That’s why he invented fatCoffee….
“fatCoffee’s formula includes ghee (made from 100% grass-fed clarified butter), coconut oil, MCT oil, powdered goat milk, cocoa butter, and vanilla bean — all blended together in a single-serve package. And unlike any butter coffee product out on the market, all you need to prepare fatCoffee is a thermos — you throw fatCoffee into your black coffee, shake it for 30 seconds, and it comes out like a latte.”
The fat required for coffee is quite particular and has to be of high-quality, meaning corn or vegetable oils just won’t do. Here is the explanation from Ben…
“If you put corn oil in your coffee, it’ll mess with your digestive system. It has to be butter from a grass-fed animal. Another really important aspect of our product is that you only get the health benefits and winning flavor of fatCoffee by using fats from animals which eat the things which they’ve evolved to eat – that is, grass and not corn.”
From a personal point of view, I like the fact that Ben hasn’t gone down the ‘weight loss’ line that many of these companies have. He doesn’t claim his product helps you lose weight, instead he showcases its taste, convenience and natural health benefits. I think this is key to winning over the mass market – honesty and integrity from the start!
I’m personally really looking forward to giving it a try!
For more info, visit fatCoffee.